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From Scratch: Viral Dubai knafeh chocolate bar lands in Arlington

You’re reading From Scratch, a series deconstructing the food we eat (and the drinks we drink) to explore their history, variety and the ways we consume them. Hailing from Dubai, UAE, a unique viral sensation knafeh chocolate bar from FIX Dessert Chocolatier made its way to Arlington, offering the one-of-a-kind sweet to residents. Al-Nimer Roastery, located off of South Cooper Street, is offering the new chocolate bar. Hind Albaz, manager of Al-Nimer Roastery, said they wanted to be the first ones to bring the bar to the Metroplex, as a Middle Eastern nut store. Having this treat helps the community have a little bit of home in the U.S. To put it simply, it’s a regular chocolate bar with a unique pistachio filling. With a fresh batch made every morning, Albaz said it’s the good quality ingredients that keep customers coming back to buy the $10 chocolate bar. History While chocolate has been around for thousands of years, chocolate bars have only been around since 1847. Since then, there have been different kinds of bars but FIX founder Sarah Hamouda’s knafeh chocolate bar is one-of-a-kind. With unusual fillings and high-quality ingredients, the chocolate bar has a strong appeal for customers. According to CNN, Hamouda launched FIX in 2021 as a side hustle inspired by pregnancy cravings. She had a goal of making something more than the “typical” chocolate fix. The handmade bar is available for $20 through a delivery service in Dubai, UAE. The bar’s popularity has led Hamouda to cap orders at 500 per day, prompting backlash about the product's scarcity. Because of this, other shops, like Al-Nimer Roastery, have started making their own versions of the bar. Variety The unusual fillings of FIX chocolate bars are what make them so unique and sought-after. The chocolate bars feature fillings like filo pastry, vanilla custard, tea, biscuits or, in this case, knafeh. This traditional Arabic dessert is made with pistachios, sweet soft cheese, shredded pastry and syrup. Each bar is made with a signature mold and has a handmade colorful design, making each bar different. Impact Maria Vehera, a food influencer, uploaded a TikTok trying various chocolate bars from FIX, which became one of her most viewed videos, with over 73 million views. The video has sparked a lot of attention for the desert. Since the addition of the bar, Albaz said the shop has had influencers come in looking for the bar and explore more of their goods, while learning the history behind them. “I had a few customers come in and they told me that they had the chocolate bars at other places, and they liked ours the most,” Albaz said. “They loved the quality of it.” The shop plans on keeping the bar on its product list, along with the possibility of making different base variations, such as dark chocolate. @_.lexlie_ news-editor.shorthorn@uta.edu

You’re reading From Scratch, a series deconstructing the food we eat (and the drinks we drink) to explore their history, variety and the ways we consume them.

Hailing from Dubai, UAE, a unique viral sensation knafeh chocolate bar from FIX Dessert Chocolatier made its way to Arlington, offering the one-of-a-kind sweet to residents.

Al-Nimer Roastery, located off of South Cooper Street, is offering the new chocolate bar. Hind Albaz, manager of Al-Nimer Roastery, said they wanted to be the first ones to bring the bar to the Metroplex, as a Middle Eastern nut store. Having this treat helps the community have a little bit of home in the U.S. 

To put it simply, it’s a regular chocolate bar with a unique pistachio filling.

With a fresh batch made every morning, Albaz said it’s the good quality ingredients that keep customers coming back to buy the $10 chocolate bar.

History

While chocolate has been around for thousands of years, chocolate bars have only been around since 1847. Since then, there have been different kinds of bars but FIX founder Sarah Hamouda’s knafeh chocolate bar is one-of-a-kind. With unusual fillings and high-quality ingredients, the chocolate bar has a strong appeal for customers. 

According to CNN, Hamouda launched FIX in 2021 as a side hustle inspired by pregnancy cravings. She had a goal of making something more than the “typical” chocolate fix. 

The handmade bar is available for $20 through a delivery service in Dubai, UAE. The bar’s popularity has led Hamouda to cap orders at 500 per day, prompting backlash about the product's scarcity. Because of this, other shops, like Al-Nimer Roastery, have started making their own versions of the bar. 

Variety

The unusual fillings of FIX chocolate bars are what make them so unique and sought-after. 

The chocolate bars feature fillings like filo pastry, vanilla custard, tea, biscuits or, in this case, knafeh. This traditional Arabic dessert is made with pistachios, sweet soft cheese, shredded pastry and syrup. 

Each bar is made with a signature mold and has a handmade colorful design, making each bar different. 

Impact

Maria Vehera, a food influencer, uploaded a TikTok trying various chocolate bars from FIX, which became one of her most viewed videos, with over 73 million views. The video has sparked a lot of attention for the desert. 

Since the addition of the bar, Albaz said the shop has had influencers come in looking for the bar and explore more of their goods, while learning the history behind them. 

“I had a few customers come in and they told me that they had the chocolate bars at other places, and they liked ours the most,” Albaz said. “They loved the quality of it.” 

The shop plans on keeping the bar on its product list, along with the possibility of making different base variations, such as dark chocolate. 

@_.lexlie_

news-editor.shorthorn@uta.edu

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